Empowering Youth-Led MSMEs in Kenya.
The Jiinue Growth Program, in partnership with the Mastercard Foundation, is dedicated to empowering youth and women-led micro, small, and medium-sized enterprises (MSMEs) in Kenya.
Our Objectives and Targets
175,000+
Microenterprises Transformed
Through strategic financing, fueling entrepreneurial success.
50,000+
Young Women Artisans
Benefiting from inclusive financing that drives equality and prosperity.
225,000+
Small Businesses
Supported with growth-oriented financing solutions.
What do we offer?
Access to Finance
We provide access to finance products ranging from KES 5,000 to KES 14,000,000 tailored to business needs.
Technical Assistance
We work with our participants to provided them with business management training, mentorship, and post-lending support to ensure sustainability.
Institutional Strengthening
We build consortium partners’ capacity by enhancing their skills to be able to address their needs beyond the program’s life.
Ready to grow your business? The Jiinue Growth Program is here to support your journey.
How to apply
You can join the Jiinue Growth Program by contacting any of our program partners. Click apply for more information on the application process.
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JGP targets businesses in the following sectors:
• Retail and Trade
• Agriculture
• Manufacturing
• Healthcare
• Creative handmade sector
Note: Businesses engaged in prohibited activities such as alcohol, tobacco, gambling, weapons, or sex-related industries are not eligible.
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1. Kenyan entrepreneur aged 18–35 years.
2. Youth- or women-led MSME in operation for:
1 month (small loans).
12 months (medium or large loans).
3. Provide business registration, financial records, and proof of ownership.
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1. Submit Application: Fill out forms from JGP partners (KNCCI, KEPSA, GROOTS Kenya and PBP).
2. Verification: Eligibility and financial data are reviewed.
3. Approval and Onboarding: Receive funding, training, or mentorship after approval.
Our Impact Stories
