What we offer.

Jiinue Growth Program (JGP) works with youth and women-led micro, small, and medium-sized enterprises (MSMEs) in Kenya. Our services are designed to equip entrepreneurs with the financial tools, skills, and market access necessary for business success.

Access to Finance

We offer short- and medium-term finance and technical assistance to help young men and women-led micro-enterprises and small businesses grow and become sustainable.

For SMEs

We we work with established businesses to scale sustainably through customized financial solutions.

For MSMEs

We support small businesses with flexible financing to meet their immediate needs and foster growth.

Technical Assistance

Our technical assistance (TA) program provides practical, inclusive training in business skills to young entrepreneurs, particularly young women-led businesses.

Pre-lending assistance

Building foundational business management skills for investment readiness..

Post-lending mentorship

We work with our participants to mitigate business risks and foster sustainable growth.

Specialized support

We provide specialized support in market linkages, regulatory guidance, group dynamics, and digitization.

Institutional Strengthening

We are dedicated to institutional strengthening by focusing on institutional capacity-building, which involves enhancing the skills and knowledge of our partners.

Unified ecosystem approach

We foster collaborative efforts among our partners, GBF, KNCCI, GROOTS Kenya, 4G Capital, KEPSA, Powered by People, and DT Global for streamlined support.

Profound MSME insights

We cultivate a deeper partner understanding of MSME challenges and opportunities to achieve impactful results.

Strategic partner upskilling

We elevate the skills of our partners to better support youth-led MSMEs, fostering sustainable growth through specialized knowledge.